Projects
i use the same loop every time: hear what people need, figure out the product, ship it, then talk about it.
hear it → shape it → ship it → sell the story
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01
V × Nothing
dev tools that reacts
Turned a brand campaign into a live VS Code companion — reactions, headphones, Pomodoro. Shipped to the marketplace so developers could install it the same day.
Shows: product sense, technical build, packaging something people can actually try.
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02
BTS Dark Theme
user ask → ship
Users liked the pastel theme but asked for dark mode so they could work in it. Kept the personality, changed the environment, published the dark version.
Shows: hearing feedback, prioritising, closing the loop fast.
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03
Ask the Willow
pain → product
Awkward early-date questions. Built a shareable link so people can set intentions and plan the fun part without the freeze.
Shows: spotting a real objection, designing around it, making the next step easy.
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04
Chromé
friction → tool
When colour feels risky, people default to black and white. Chromé gives a starting point and a wearable story so trying something new feels safer.
Shows: diagnosing hesitation, reducing risk, guiding a decision.
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05
Scrunchie Cloud Bag
idea → object → sale
Soft silhouette that kept collapsing. Modelled it, 3D-printed structure, put out the STL file. Full path from concept to something someone can buy.
Shows: ownership end-to-end — make it, price it, list it.
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+
Talking about products
promote · short video
I make short video to introduce apps and tools — the same muscle as an SDR: hook, problem, why it matters, next step.
Shows: outbound storytelling, comfort on camera, explaining value fast.
video password is on my resume.